A consultancy
that gets sh*t done.
We build partner programs, grow cloud marketplace revenue, and turn co-sell from a talking point into a motion your field actually runs.
Boutique by design.
Senior by default.
Howdy Partners is a boutique ecosystem consultancy for software companies. Every engagement is led by founder BT Treviño. In senior roles at Labra, ThoughtSpot, and Seismic, the programs she led earned partner-of-the-year recognition from AWS, Google Cloud, and Microsoft.
Practitioners over philosophers
Strategy is easy to sell and hard to run. We stay in execution until the system is live.
Operations before theory
Programs rarely fail on strategy. They fail on attribution, systems, and the work nobody owns. We start where it actually breaks.
Built to hand off
Every engagement ends with your team owning it, documented and running without us.
Texas-direct
We will tell you when something is not worth doing, including when that means a smaller engagement than you came for.
Where the name
came from.
BT is from Texas and has said howdy her entire life. It was never a positioning exercise. It is simply how she greets people, and naturally it followed her into work.
Before her Crossbeam Supernode keynote in 2022, she was encouraged to open with the greeting that was already hers.
“Howdy, partners.”Crossbeam Supernode, 2022
It stuck. Not because it was clever, because it was true.
Howdy Partners became the name for BT's advisory work long before there was a company behind it. The name came first. The firm made it official.
An ecosystem firm,
built on its own ecosystem.
Howdy Partners assembles trusted design, development, automation, and technical specialists around one strategy and one accountable owner, giving clients senior range without carrying a junior bench.
Founder-led
BT sets the strategy and stays in the work. You are not handed off to someone else once the contract is signed.
Senior, never junior
Every hand on your account has built these programs before. No analysts learning on your time.
Specialists on call
Design, development, and automation specialists BT has already worked with, brought in under one strategy and one owner.
She came to partnerships
from the sales floor.
BT sold alongside resellers and distributors before she ever built a program for them. She knows what a partner manager can realistically get a seller to do, because she was the seller. That order is why the programs she designs hold up when they meet a real sales team.