What we solve,
and how you hire us.
One clear starting point. Then choose a defined project or an accountable owner. Every offer states what you get, how it is scoped, and what our role is.
Four accountable seats.
One operating system.
The work spans strategy, systems, enablement, and cloud. We organize it by the seat accountable for delivering it. Hire one seat, or hire the set.
- Strategy
- Systems
- Enablement
- Cloud
VP of Partnerships
Strategy, program vision, board and executive reporting, budget, headcount and hiring plan, and the tooling decisions. This is the seat that owns the partner number, and it is hireable on its own. It is not what you get by stacking the other three.
- Program vision
- Ideal partner profiles
- GTM alignment
- Revenue roadmap
- Roles and governance
Are we getting credit and money for what we already do?
The systems and data layer. CRM to partner-portal integrity, attribution and tagging, funding eligibility and claims, and reporting the hyperscaler field will trust.
- Salesforce automation
- Process mapping
- Attribution & tagging
- Ops governance
Are our partners actually selling?
The relationship layer pointed at your partners. Onboarding, enablement, deal registration, and the work that keeps an ecosystem producing instead of dormant.
- Partner onboarding
- Deal registration
- Field activation
- Embedded execution
Does the hyperscaler know who we are?
The relationship layer pointed at the platforms. Program enrollment, tier progression, co-sell strategy, and field engagement with the sellers who can route deals to you.
- Marketplace listings
- Private offers
- Co-sell pipeline
- Funding & MDF
Alliances creates the opportunity. A hyperscaler seller routes a deal. Partner management activates it. Someone is ready to work it. Partner operations captures it. Registered, attributed, funded.
Break one link and the other two leak. Perfect data about a motion nobody runs. Active partners whose deals never get credited. A good hyperscaler relationship with no capacity to convert it. That is why three vendors cannot give you cross-function attribution: nobody owns a handoff they can only see one side of.
Start with the Baseline.
Then pick a shape.
A defined project builds or fixes the system. A Retainer owns the function every week. Projects have a finish line and you keep everything; Retainers hold an accountable seat until you are ready to bring it in-house.
The Baseline
One hour. We establish where the partner business actually stands, identify the highest-cost constraint, and give you a recommended path forward. No fee, no obligation, and the written read is yours either way.
- Current-state read
- Highest-cost constraint
- Recommended next move
- Written findings to keep
Then two ways to work
Choose a defined project with a finish line, or an ongoing seat we hold. The functions and cloud programs determine the scope.
Defined work. Defined finish line. You keep the system.
Sprint
You name the job, we deliver it and hand it over. A bulk import into Microsoft Partner Center. A private offer motion stood up on AWS. Attribution fixed and automated in Salesforce. Co-sell opportunities loaded into ACE. A Sprint solves one defined operational problem; it does not redesign the entire partner program.
- The defined work, delivered
- The process documented
- Whoever inherits it, shown how
Foundation
The VP of Partnerships job, delivered as a defined project with a finish line. Program architecture, tiering and incentives, governance, process maps, operating cadence, and the enablement materials to launch it. You keep everything.
- Partner program architecture
- Tiering and incentive model
- Roles and governance
- End-to-end process maps
- Operating cadence and measurement
- Enablement materials
- Implementation roadmap
A senior seat held inside the business.
Retainer
Retainer is for work that needs an owner every weekânot a recommendation, workshop, or one-time build. A VP carries the number. A partner manager runs the relationships. An alliances lead runs marketplace and co-sell. Partner operations keeps attribution honest. One seat or several, on the clouds that matter to you.
- A named owner for each seat you hire
- Operating cadence and board-ready reporting
- The function run, not advised on
- Documentation and a handoff plan from day one
One owner.
The right scope.
Every Retainer is built around two decisions: the accountable seat Howdy Partners holds and the cloud programs inside it. Sprints and Foundations remain fixed projects priced by what they deliver.
Choose the accountable seat.
Hire one seat or several. The VP seat stands on its own; it is not simply the other three bundled together.
Add the cloud programs.
Each cloud has its own programs, field relationships, and operating motion. Additional coverage adds real work, not duplicated work.
One accountable engagement.
Scoped to what a senior owner can genuinely hold, with one operating cadence and one clear line of accountability.
The scope includes an honest capacity check and a path for Howdy Partners to step out.
If the work needs permanent headcount, we will say so and help you hire it.
Stepping down to advisory or stepping out entirely is planned from day one.
Eligible hyperscaler incentives may underwrite work that maps cleanly to the program.
Questions about fit, size, or cloud coverage? Read the FAQs.
Tell us where the ecosystem stands.
We will confirm which engagement fits, scope it, and put timing against it before anything starts.