What we solve,
and how you hire us.
One clear starting point. Then hire us to build the system, own a function, or add specialist depth. Every offer states what you get, how it is scoped, and what our role is.
Four accountable functions.
One operating system.
The work spans cloud GTM, partner strategy, systems, enablement, and operations. We organize it by the seat accountable for delivering it. Hire one seat, or hire the set.
- Strategy
- Systems
- Enablement
- Cloud
VP of Partnerships
Owns the partner number: strategy, program vision, board and executive reporting, budget, headcount and hiring plan, and tooling decisions. This seat is hireable on its own; it is not created by stacking the other three.
- Program vision
- Ideal partner profiles
- GTM alignment
- Revenue roadmap
- Roles and governance
Are we getting credit and money for what we already do?
CRM, PRM, partner-portal integrity, attribution and tagging, funding eligibility and claims, and reporting the business and hyperscaler field can trust.
- Salesforce automation
- PRM & portal operations
- Attribution & tagging
- Ops governance
Are our partners actually selling?
The relationship layer pointed at partners: onboarding, enablement, deal registration, and field work that keeps the ecosystem producing.
- Partner onboarding
- Deal registration
- Field activation
- Embedded execution
Does the hyperscaler know who we are?
The relationship layer pointed at platforms: program enrollment, tier progression, marketplace, co-sell, and relationships with sellers who can route deals.
- Marketplace listings
- Private offers
- Co-sell pipeline
- Benefits, funding & MDF
Alliances creates the opportunity. A hyperscaler seller routes a deal. Partner management activates it. Someone is ready to work it. Partner operations captures it. Registered, attributed, funded.
Why one owner matters
Break one link and the other two leak: data for a motion nobody runs, active partners whose deals never get credited, or a strong hyperscaler relationship with no capacity to convert it. Cross-function attribution requires an owner who can see every handoff.
One operating layer across three clouds.
We manage the programs, portals, funding workflows, and operating systems behind cloud co-sell and marketplace revenue—and add specialist depth when a platform needs it. Each hyperscaler retains final approval.
- APN enrollment & Partner Central
- ACE Pipeline Manager
- ISV Accelerate (ISVA)
- Marketplace listings & GTM
- Private offers, funding & claims
Additional AWS coverage
- Private offers & channel motions
- POC funding, the BOX Program & MDF
- APFP claims & reimbursement
- ISV Workload Migration
- AI Cloud Partner Program & Partner Center
- Marketplace enrollment & publishing
- Co-sell-ready & Azure IP Co-Sell
- Referrals & deal registration
- Private offers, MACC & Marketplace Rewards
Additional Microsoft coverage
- Customer, multiparty & CSP private offers
- MACC eligibility & transaction path
- Marketplace Rewards
- Earnings & performance reporting
- Partner Network enrollment & Hub
- Marketplace vendor onboarding
- Producer Portal & offer publishing
- Marketplace listings, private offers & resale
- Partner Sales Console, benefits & reporting
Additional Google Cloud coverage
- Marketplace listings & operations
- Private offers and resale plans
- Partner Sales Console
- GTM benefits & reporting
- Program design & enablement
- Marketplace & co-sell operations
- CRM, PRM, attribution & automation
- Funding, governance & reporting
Start with the Baseline.
Then build it, fix it, or run it.
A defined project builds or fixes the system. A Retainer owns the function every week. Projects have a finish line and you keep everything; Retainers hold an accountable seat until you are ready to bring it in-house.
The Baseline
One hour. We establish where the partner business actually stands, identify the highest-cost constraint, and give you a recommended path forward. No fee, no obligation, and the written read is yours either way.
- Current-state read
- Highest-cost constraint
- Recommended next move
- Written findings to keep
Then two ways to work
Choose a defined project with a finish line, or an ongoing seat we hold. The functions and cloud programs determine the scope.
Defined work. Defined finish line. You keep the system.
Sprint
A Sprint solves one defined operational problem and hands it back ready to run—for example, a Partner Center import, AWS private-offer motion, Salesforce attribution automation, or ACE opportunity loading.
View deliverables
- The defined work, delivered
- The process documented
- Whoever inherits it, shown how
Foundation
A defined build of the partner operating system: architecture, tiering, incentives, governance, process maps, operating cadence, and launch enablement. You keep everything.
View deliverables
- Program architecture, tiering and incentive model
- Roles, governance and end-to-end process maps
- Operating cadence and measurement
- Enablement materials and implementation roadmap
A senior seat held inside the business.
Retainer
Ongoing ownership by a senior operator every week. Hire a VP of Partnerships, Partner Manager, Alliances Director / Lead, or Partner Operations seat—one or several, across the clouds that matter.
View deliverables
- A named owner for each seat you hire
- Operating cadence and board-ready reporting
- The function run, not advised on
- Documentation and a handoff plan from day one
One owner.
The right scope.
A Retainer is scoped by the accountable seat we hold and the cloud programs inside it. Sprints and Foundations remain fixed projects priced by what they deliver.
Choose the accountable seat.
Hire one seat or several; the VP seat stands on its own.
Add the cloud programs.
Each cloud adds distinct programs, field relationships, and operating work.
One accountable engagement.
Scoped to what a senior owner can genuinely hold, with one operating cadence and one clear line of accountability.
The scope includes an honest capacity check and a path for Howdy Partners to step out.
If the work needs permanent headcount, we will say so and help you hire it.
Stepping down to advisory or stepping out entirely is planned from day one.
Eligible hyperscaler incentives may underwrite work that maps cleanly to the program.
Questions about fit, size, or cloud coverage? Read the FAQs.
Tell us where the ecosystem stands.
We will confirm which engagement fits, scope it, and put timing against it before anything starts.