Thought Leadership

We do the work.
Then we speak from experience.

Articles, keynotes, podcasts, and field conversations drawn from programs BT was operating—not commentary from the sidelines.

Featured   Published by invitation

Inside Azure IP Co-Sell: What High-Performing SDCs Do Differently

Microsoft Tech Community, Marketplace Blog   Feb 2026   Labra

A featured placement on the official Microsoft Marketplace Blog, where publishing is by invitation. A practical explanation of how software companies turn Microsoft IP co-sell from enrollment into a field motion.

Microsoft
Tech Community

Keynotes & stages

Crossbeam Supernode

Empower Your Go-To-Market Teams with Partner Data

Solo keynote   Jul 2022   Seismic
Google Cloud

Winning with Google: Ecosystem Best Practices and Marketplace Strategy

Thought leadership panel   May 2025   Labra
Seismic Conference

Rackspace Channel Enablement

Solo on-camera presenter   Jan 2020   Rackspace
Seismic Conference

From Sales Enablement to Partner Enablement

Conference co-presenter   Nov 2019   Rackspace

Podcasts & webinars

Tackle.io

Navigating the Cloud Era: A Blueprint to Revenue Growth

Guest webinar   Dec 2023   ThoughtSpot
The Partnered Podcast

Episode 127

Podcast interview   Nov 2022   Seismic
Suger

5 Tools to 5x Hyperscaler Revenue

On-camera podcast   Nov 2024
Suger

Build vs. Buy

On-camera podcast   Sep 2024

From the field

AWS re:Invent

Wrapping Up AWS re:Invent 2024

Live event field piece   Dec 2024   Suger
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